Do you really want your CMO in charge of IT?


Every time I hear that more IT spending will flow through the marketing department than through CIOs in the future, I get visions of expensive PowerPoint-toting suits designating their server of choice. It’s an odd picture.

On Tuesday, the Gartner(s it) projection that in five years, the CMO will spend more on IT than the CIO, cropped up several times at’s(s crm) Dreamforce show. No wonder,  the company launched its new Social Marketing Cloud based on its Buddy and Radian6 acquisitions. But those mentions prompted an impromptu Twitter poll about whether it’s a good idea to have CMOs buying IT. The results were mixed.

Several respondents pushed a collaborative approach.  A better — and harder — way to attack overall corporate IT is to get all the departments working together, said GigaOM Pro analyst Jo Maitland. Clearly an optimist.

Others said situation will vary by company. Dana Gardner, principal analyst at…

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Back online

Things have been crazy for the last couple of months. Drowning in work, I haven’t even been rock climbing or scuba diving – never mind updating my blog. Wednesday evening however I got back to City Rock and had a go on the wall – so now I’m back out of my little hole and will be back online!

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I’m halfway through my Master’s Degree’s final module which is a study which should make a contribution to development management. I have decided to do this study on inter-organisational relationships within the microfinance sector in Ethiopia. This is proving incredibly interesting and has made me look at the relevance of networking and communications in my current work and also for the organisations that I work with. Here I’ll be charting the developments and results of my project and also how things progress related to this with my work. Hopefully I’ll be getting more work in this field!

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