Originally posted on Gigaom:
Every time I hear that more IT spending will flow through the marketing department than through CIOs in the future, I get visions of expensive PowerPoint-toting suits designating their server of choice. It’s an odd picture.
On Tuesday, the Gartner(s it) projection that in five years, the CMO will spend more on IT than the CIO, cropped up several times at Salesforce.com’s(s crm) Dreamforce show. No wonder, the company launched its new Social Marketing Cloud based on its Buddy and Radian6 acquisitions. But those mentions prompted an impromptu Twitter poll about whether it’s a good idea to have CMOs buying IT. The results were mixed.
Several respondents pushed a collaborative approach. A better — and harder — way to attack overall corporate IT is to get all the departments working together, said GigaOM Pro analyst Jo Maitland. Clearly an optimist.